Effective Event Design That Won't Break The Bank.

Organising an event or exhibition is rarely a straightforward process with tight schedules and plenty of opportunity for delays. Finances are stretched to the limit in the eternal struggle between staying within budget and achieving the original design vision. That's why it's particularly pertinent at these short lived events to carefully select which design features to use that will give the best bang for buck.

 Glowpro® grabs attention on the  SuperCart  stand at Inside Retail Live 2018.

Glowpro® grabs attention on the SuperCart stand at Inside Retail Live 2018.

Thankfully the proliferation of digital displays, LED lighting, and digital printing is making things easier for exhibitors. The Glowpro® freestanding illuminated sign is another tool for your display arsenal that provides double sided illumination and interchangeable graphics in a compact and user friendly format, making it a great long term investment. Glowpro® was conceived as a solution for POS and retail applications but has really struck a chord with exhibitors of late due to the mobility and ease of use that is similar to other display products like pop-up banners or poster stands, but with the added bonus of illumination. The starkly illuminated surface leaps out to grab visitor attention in a typically busy environment where exhibitors compete for visitor attention.

 Compare the illuminated Glowpro in the foreground to the one in the background that is turned off  to appreciate just how potent illuminated signage can be.

Compare the illuminated Glowpro in the foreground to the one in the background that is turned off  to appreciate just how potent illuminated signage can be.

Glowpro® was used recently on the Supercart® Australia stand at Inside Retail Live Expo 2018 in Melbourne. Supercart® Australia was able to create an engaging exhibition without using an expensive custom stand thanks to a clever combination of large format printing and DIY display elements including plinths and illuminated signage. The added value of the Glowpro® units is that they form part of Supercart® Australias' marketing toolkit for future exhibitions and events. From an exhibitor perspective, an inventory of Glowpro®s augment the range of hire equipment on offer to provide an additional revenue stream through rental and printing which can all be sold as part of the exhibitor package.

 The contrast between illuminated and non-illuminated signage night and day.

The contrast between illuminated and non-illuminated signage night and day.

 The freestanding design means Glowpro® can be quickly and easily re-positioned or relocated.

The freestanding design means Glowpro® can be quickly and easily re-positioned or relocated.

Glowpro® has an illuminated area that is A4 portrait in size (297mm x 210mm) but can also be ordered in custom sizes up to 380mm illuminated height with a clear acrylic sleeve.